Akzente

Ausgaben 2025

Issue

Akzente 1'25: Endlich profitabel wachsen

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Die Branche in Zahlen

Artikel
State of the Consumer 2025: When disruption becomes permanent
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Artikel
An update on European consumer sentiment: Outlook holds, despite dismay abroad
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Einzelhandel

McKinsey Direct
Profit to go: Seizing growth prospects in the away-from-home channel
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Analyse
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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The State of Grocery Retail Europe 2025
Optimismus im Lebensmitteleinzelhandel
Wachstum im eCommerce - wie geht es weiter?
Analyse
The State of Luxury: How to navigate a slowdown
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Article
Retail Tech Radar - Handel im Technologiewandel
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Konsumgüterindustrie

AlinaHolzer
Podcast
Zukunft des Wellnessmarkts – wie Gen Z & Millennials die Branche neu definieren
Analyse
State of Beauty 2025: Solving a shifting growth puzzle
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Artikel
Leading European consumer goods with commercial excellence
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Podcast
Portfolio and performance: Priorities for CPG leaders
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Wachstum, Strategie, Corporate Finance

Artikel
Rich in resilience: Dealmakers deliver strong first-half results in M&A
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Artikel
Global Economics Intelligence executive summary, July 2025
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Analyse - MGI Research
The next big arenas of competition
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Artikel
European consumer companies are seeking growth at a volatile moment
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Operations und Organisation

Artikel - McKinsey Quarterly
A new operating model for a new world
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Analyse
HR Monitor 2025
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Take a human-centric approach to avoid AI’s leadership traps
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McKinsey Direct
Decoding success: How leaders get value from advanced planning systems
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Artikel
A new operating model for people management: More personal, more tech, more human
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Generative AI in operations: Capturing the value
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Digitalisierung und Transformation

Artikel
Overcoming two issues that are sinking gen AI programs
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Artikel
Unlocking cloud value: Achieving operational excellence through SRE
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Electronics Factory Digitalization: Automated Robot Arm Assembly Line Manufacturing Advanced Equipment. Managers Discussing Work while Futuristic AI Computer Vision Analyzing, Scanning Production Lin
KI-Kompetenzen in deutschen Unternehmen
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Gen AI in customer care: Using contact analytics to drive revenues
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Artikel
Supercharging product portfolio performance with generative AI
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Wettbewerbsfähigkeit

Analyse
Top M&A trends in 2024: Blueprint for success in the next wave of deals
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Umfrage
The seven habits of programmatic acquirers
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Interview
Making programmatic M&A work: An interview with Empower CEO Ed Murphy
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Artikel
Driving growth in consumer goods through programmatic M&A
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Marketing und Vertrieb

Artikel
Growth amid uncertainty: Jump-starting B2B sales performance
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Interview
Discussing the future of AI-powered personalization
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Artikel
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
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Artikel - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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Artikel
Connecting for growth: A makeover for your marketing operating model
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Nachhaltigkeit

Grocery shopping basket
Publikationen
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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McKinsey Direct
Reducing emissions and costs: Putting your products on a ‘low-carb’ diet
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Sascha Lehmann
Podcast
Talk is cheap – welchen Einfluss Nachhaltigkeitslabel auf Kaufentscheidungen haben

McKinsey in Deutschland