Willkommen auf dem Akzente-Content Hub. Hier finden Sie Insights zu allen Themen, die die Konsumgüter- und Einzelhandelsunternehmen bewegen.
Zweimal im Jahr bündelt unsere Retail & Consumer Practice Highlights aus der Praxiserfahrung im Akzente-Magazin. Die aktuelle Ausgabe sowie ein Ausgabenarchiv finden Sie ebenfalls auf dieser Seite.
Ausgaben 2025
Issue
Akzente 2'25: Bits, Bytes und Butter
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Die Herbstausgabe des Consumer-Magazins Akzente steht ganz im Zeichen der Schlüsselherausforderungen Technologie und Transformation: Modernisierung unternehmenseigener IT-Systeme, Einsatz von KI-Agenten, Eroberung neuer Handelssegmente abseits des Kerngeschäfts, wertschaffende Transformation und Prozessoptimierung. Mit praxisnahen Ansätzen und Erfolgsstorys ermutigen die Autorenteams Unternehmen zum nächsten großen Schritt auf dem Weg zu mehr Wachstum und Wertschöpfung. Diese und weitere Themen jetzt im aktuellen Heft.
Zur Ausgabe (pdf)
Die Branche in Zahlen
Podcast
How todays consumers are spending their time and money
Welche Trends beeinflussen das aktuelle Konsumentenverhalten hinsichtlich Ausgaben und Zeitmanagement und wie können die...
Artikel
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations...
Artikel
An update on European consumer sentiment: Little change, lasting caution
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Consumers in Europe had mixed feelings about their respective economies in the fourth quarter, which translated into cautious...
Einzelhandel
Artikel
The State of Fashion 2026: When the rules change
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Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and...
McKinsey Direct
Profit to go: Seizing growth prospects in the away-from-home channel
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Rising revenues, doubled margins: The away-from-home market is the new growth driver for the consumer goods industry. We explore...
Analyse
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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While the sporting goods industry has persevered over the past year, slowing growth forecasts are compelling executives to focus...
The State of Grocery Retail Europe 2025
2024 was a year of mixed emotions for European grocers. Volume grew again, albeit slowly, some consumer segments traded up, and...
Optimismus im Lebensmitteleinzelhandel
Trotz Unsicherheiten in der Wirtschaft blicken Führungskräfte im europäischen Lebensmitteleinzelhandel aktuell...
Wachstum im eCommerce - wie geht es weiter?
Nachdem die eCommerce-Branche nach der Coronapandemie geschwächelt hat, ist seit 2024 eine Kehrwende zu beobachten. Wie...
Analyse
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
Article
Retail Tech Radar - Handel im Technologiewandel
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Wie gut ist der Einzelhandel für den Einsatz innovativer Technologien aufgestellt? Der Retail Tech Radar misst den digitalen...
Konsumgüterindustrie
Podcast
Future of Food - worauf es jetzt ankommt
Pflanzliche Milchalternativen etablieren sich, Fleischersatzprodukte kämpfen mit sinkender Nachfrage. Und Konzepte wie Matcha-Bars...
Artikel
What consumer-packaged-goods companies can learn from disruptor brands
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Disruptor-led growth is reshaping nearly every CPG category. Five disruption archetypes—and six defining traits of disruptor...
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Podcast
Zukunft des Wellnessmarkts – wie Gen Z & Millennials die Branche neu definieren
Die Generation Z und Millennials verändern den Wellnessmarkt – mit wachsendem Bewusstsein und steigender Ausgabebereitschaft....
Podcast - The McKinsey Podcast
What the latest trends in sporting goods mean for brands
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Physical activity has hit global lows—yet a growing number of consumers are focusing on fitness. In an uncertain economy,...
Artikel
From blueprint to breakthrough: How AI and automation can transform the consumer enterprise
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New analysis helps quantify the impact of technological disruption and shows how consumer companies can turn automation’s...
Analyse
State of Beauty 2025: Solving a shifting growth puzzle
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As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate...
Wachstum, Strategie, Corporate Finance
Artikel
Rich in resilience: Dealmakers deliver strong first-half results in M&A
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Nerves of steel or “same old, same old”? Either way, dealmakers stared down volatility, leading to higher global...
Analyse - MGI Research
The power of one: How standout firms grow national productivity
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National productivity growth is a matter of few firms taking bold strategic action rather than millions of firms raising efficiency....
Artikel
The CEO as elite athlete: What business leaders can learn from modern sports
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The role is harder than ever, requiring new habits of mind, body, and spirit.
Analyse - MGI Research
The next big arenas of competition
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Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate...
Operations und Organisation
Analyse
The State of Organizations 2026: Three tectonic forces that are reshaping organizations
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The State of Organizations 2026 report highlights sharper focus on performance at a time of tech innovation, economic disruption,...
Analyse - MGI Research
Agents, robots, and us: Skill partnerships in the age of AI
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AI is expanding the productivity frontier. Realizing its benefits requires new skills and rethinking how people work together...
Artikel
Want to break the productivity ceiling? Rethink the way work gets done
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To create end-to-end value, companies can free themselves from the confines of structure by radically simplifying their processes....
Artikel
Reconfiguring work: Change management in the age of gen AI
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Piloting gen AI is easy, but creating value is hard. That requires empowering employees to cocreate gen AI products against a...
Analyse
HR Monitor 2025
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A state-of-the-art survey unveils widespread workforce and HR trends, serving as a comprehensive benchmark for the European HR...
Artikel - McKinsey Quarterly
A new operating model for a new world
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While your strategic goals may be the right ones, is the organization built to achieve them? New research reveals a dynamic system...
Take a human-centric approach to avoid AI’s leadership traps
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As technology evolves, so must humans. Leaders can strengthen their ability to host complexity with these human-centric leadership...
Digitalisierung und Transformation
Podcast
Agentic Commerce – Wenn KI-Agenten für uns einkaufen
Agentic Commerce ist mehr als eine Weiterentwicklung des E-Commerce. Es ist ein grundlegendes Umdenken beim Einkaufen. KI-Agenten...
Artikel
Europe’s agentic commerce moment: Decision influence is here; execution is coming
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A new survey shows that European consumers are using AI to shape what they buy, but not how they buy—at...
Artikel
From cost center to competitive advantage: Modernizing reverse logistics with AI
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By using AI and automation to redesign reverse logistics, retailers can convert $200 billion in annual costs into business value....
Artikel
The automation curve in agentic commerce
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Agentic AI is increasingly a part of shopping, but not all transactions will be automated in the same way. Here’s what...
Artikel
Overcoming two issues that are sinking gen AI programs
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Hard experience has revealed common technology pitfalls in building a gen AI capability and proven strategies for overcoming...
KI-Kompetenzen in deutschen Unternehmen
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Eine aktuelle Studie von Stifterverband und McKinsey zeigt: Viele Unternehmen erkennen das Potenzial von Künstlicher Intelligenz...
Podcast
Fortschritt mit Anlauf - Technologiewandel im Handel
Der Einzelhandel steckt aktuell inmitten der digitalen Transformation – doch viele Unternehmen befinden sich erst am Anfang....
Artikel
Digital twins: The key to unlocking end-to-end supply chain growth
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Complexity, COVID-19, and competition have upended supply chain organizations. They can reignite revenue growth and deepen resilience...
Wettbewerbsfähigkeit
Analyse
Top M&A trends in 2024: Blueprint for success in the next wave of deals
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Will 2024 launch a bright new era for M&A? Anticipating what could be an inflection point, many dealmakers are preparing...
Umfrage
The seven habits of programmatic acquirers
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Our latest research shows that programmatic acquirers continue to create value from this approach to M&A and identifies the...
Interview
Making programmatic M&A work: An interview with Empower CEO Ed Murphy
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In less than a decade, Empower has grown into the second-largest US retirement services company. Ed Murphy, the company’s...
Artikel
Driving growth in consumer goods through programmatic M&A
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Companies that take a programmatic approach to M&A deals outperform their peers, but this strategy requires differentiated...
Marketing und Vertrieb
Podcast
Marketing in Europa: Mehr Budget, höhere Erwartungen
Im Tomorrow-Podcast sprechen Thomas Bauer, Partner, und Caroline Meder, Associate Partnerin, darüber, warum GenAI-Vorreiter...
Analyse
Past forward: The modern rethinking of marketing’s core
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Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of...
Artikel
Growth amid uncertainty: Jump-starting B2B sales performance
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Taking stock of how your company’s growth stacks up is critical to identifying where and how to jump-start growth. Five...
Interview
Discussing the future of AI-powered personalization
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At Cannes Lions, McKinsey partner Eli Stein and Jasper CMO Loreal Lynch explore unlocking AI value at scale and building personalization...
Artikel
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO...
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Artikel - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...
Nachhaltigkeit
Publikationen
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...
McKinsey Direct
Reducing emissions and costs: Putting your products on a ‘low-carb’ diet
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The time to develop a cost-optimal product portfolio and CO2 abatement strategy is now—success in doing so requires...
Podcast
Talk is cheap – welchen Einfluss Nachhaltigkeitslabel auf Kaufentscheidungen haben
Preis, Qualität, Verfügbarkeit – zu den gängigen Kriterien für Kaufentscheidungen ist in den letzten...