Willkommen auf dem Akzente-Content Hub. Hier finden Sie Insights zu allen Themen, die die Konsumgüter- und Einzelhandelsunternehmen bewegen.
Zweimal im Jahr bündelt unsere Retail & Consumer Practice Highlights aus der Praxiserfahrung im Akzente-Magazin. Die aktuelle Ausgabe sowie ein Ausgabenarchiv finden Sie ebenfalls auf dieser Seite.
Ausgaben 2025
Issue
Akzente 2'25: Bits, Bytes und Butter
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Die Herbstausgabe des Consumer-Magazins Akzente steht ganz im Zeichen der Schlüsselherausforderungen Technologie und Transformation: Modernisierung unternehmenseigener IT-Systeme, Einsatz von KI-Agenten, Eroberung neuer Handelssegmente abseits des Kerngeschäfts, wertschaffende Transformation und Prozessoptimierung. Mit praxisnahen Ansätzen und Erfolgsstorys ermutigen die Autorenteams Unternehmen zum nächsten großen Schritt auf dem Weg zu mehr Wachstum und Wertschöpfung. Diese und weitere Themen jetzt im aktuellen Heft.
Zur Ausgabe (pdf)
Die Branche in Zahlen
Artikel
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations...
Artikel
An update on European consumer sentiment: Cautious, but gearing up for the holidays
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Consumer sentiment and spending intentions remain steady this holiday season, even amid global uncertainty and inflation concerns....
Einzelhandel
McKinsey Direct
Profit to go: Seizing growth prospects in the away-from-home channel
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Rising revenues, doubled margins: The away-from-home market is the new growth driver for the consumer goods industry. We explore...
Analyse
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
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While the sporting goods industry has persevered over the past year, slowing growth forecasts are compelling executives to focus...
The State of Grocery Retail Europe 2025
2024 was a year of mixed emotions for European grocers. Volume grew again, albeit slowly, some consumer segments traded up, and...
Optimismus im Lebensmitteleinzelhandel
Trotz Unsicherheiten in der Wirtschaft blicken Führungskräfte im europäischen Lebensmitteleinzelhandel aktuell...
Wachstum im eCommerce - wie geht es weiter?
Nachdem die eCommerce-Branche nach der Coronapandemie geschwächelt hat, ist seit 2024 eine Kehrwende zu beobachten. Wie...
Analyse
The State of Luxury: How to navigate a slowdown
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Macroeconomic headwinds, shifting client preferences, and a deteriorating value proposition are weighing on the global luxury...
Article
Retail Tech Radar - Handel im Technologiewandel
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Wie gut ist der Einzelhandel für den Einsatz innovativer Technologien aufgestellt? Der Retail Tech Radar misst den digitalen...
Konsumgüterindustrie
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Podcast
Zukunft des Wellnessmarkts – wie Gen Z & Millennials die Branche neu definieren
Die Generation Z und Millennials verändern den Wellnessmarkt – mit wachsendem Bewusstsein und steigender Ausgabebereitschaft....
Podcast - The McKinsey Podcast
What the latest trends in sporting goods mean for brands
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Physical activity has hit global lows—yet a growing number of consumers are focusing on fitness. In an uncertain economy,...
Artikel
From blueprint to breakthrough: How AI and automation can transform the consumer enterprise
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New analysis helps quantify the impact of technological disruption and shows how consumer companies can turn automation’s...
Analyse
State of Beauty 2025: Solving a shifting growth puzzle
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As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate...
Podcast
How the sporting goods industry can turn uncertainty into opportunity
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A new report, Sporting Goods 2025, explores key themes that will shape the market and highlights consumer trends that...
Podcast
Portfolio and performance: Priorities for CPG leaders
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The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions...
Wachstum, Strategie, Corporate Finance
Artikel
Global Economics Intelligence executive summary, July 2025
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IMF revises global growth estimates upward but warns of ongoing trade tensions, while US and China record strong second-quarter...
Artikel
Rich in resilience: Dealmakers deliver strong first-half results in M&A
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Nerves of steel or “same old, same old”? Either way, dealmakers stared down volatility, leading to higher global...
Analyse - MGI Research
The power of one: How standout firms grow national productivity
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National productivity growth is a matter of few firms taking bold strategic action rather than millions of firms raising efficiency....
Artikel
The CEO as elite athlete: What business leaders can learn from modern sports
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The role is harder than ever, requiring new habits of mind, body, and spirit.
Analyse - MGI Research
The next big arenas of competition
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Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate...
Operations und Organisation
Analyse
HR Monitor 2025
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A state-of-the-art survey unveils widespread workforce and HR trends, serving as a comprehensive benchmark for the European HR...
Artikel - McKinsey Quarterly
A new operating model for a new world
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While your strategic goals may be the right ones, is the organization built to achieve them? New research reveals a dynamic system...
Take a human-centric approach to avoid AI’s leadership traps
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As technology evolves, so must humans. Leaders can strengthen their ability to host complexity with these human-centric leadership...
McKinsey Direct
Decoding success: How leaders get value from advanced planning systems
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The leaders in adopting advanced planning systems understand that the process of designing and planning the transformation is...
Artikel
A new operating model for people management: More personal, more tech, more human
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To get the most from employees, organizations need a more strategic, collaborative, fluid, and data-driven people operating system....
Generative AI in operations: Capturing the value
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Uncover the transformative power of generative AI within the operations value chain—shaping C-suite discussions across...
Digitalisierung und Transformation
Artikel
Overcoming two issues that are sinking gen AI programs
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Hard experience has revealed common technology pitfalls in building a gen AI capability and proven strategies for overcoming...
Artikel
Unlocking cloud value: Achieving operational excellence through SRE
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Only 10 percent of cloud transformations achieve their full value. Integrating site reliability engineering in cloud adoption...
KI-Kompetenzen in deutschen Unternehmen
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Eine aktuelle Studie von Stifterverband und McKinsey zeigt: Viele Unternehmen erkennen das Potenzial von Künstlicher Intelligenz...
Gen AI in customer care: Using contact analytics to drive revenues
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Generative AI is demonstrating enormous potential to drive revenue growth out of the contact center—but must be carefully...
Artikel
Supercharging product portfolio performance with generative AI
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When generative AI tools do the heavy lifting, companies can optimize their product portfolios faster and more effectively.
Podcast
Fortschritt mit Anlauf - Technologiewandel im Handel
Der Einzelhandel steckt aktuell inmitten der digitalen Transformation – doch viele Unternehmen befinden sich erst am Anfang....
Artikel
Wie Unternehmen in Deutschland das Potenzial von KI zur Fachkräftesicherung nutzen können
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Deutschland steht vor der Herausforderung eines stagnierenden Wirtschaftswachstums und eines schrumpfenden Arbeitsmarkts....
Interview
Getting an ERP transformation back on track
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The country CFO of METRO Austria took on the company’s ERP challenge, finding success in focusing on issues that had nothing...
Wettbewerbsfähigkeit
Analyse
Top M&A trends in 2024: Blueprint for success in the next wave of deals
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Will 2024 launch a bright new era for M&A? Anticipating what could be an inflection point, many dealmakers are preparing...
Umfrage
The seven habits of programmatic acquirers
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Our latest research shows that programmatic acquirers continue to create value from this approach to M&A and identifies the...
Interview
Making programmatic M&A work: An interview with Empower CEO Ed Murphy
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In less than a decade, Empower has grown into the second-largest US retirement services company. Ed Murphy, the company’s...
Artikel
Driving growth in consumer goods through programmatic M&A
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Companies that take a programmatic approach to M&A deals outperform their peers, but this strategy requires differentiated...
Marketing und Vertrieb
Artikel
Growth amid uncertainty: Jump-starting B2B sales performance
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Taking stock of how your company’s growth stacks up is critical to identifying where and how to jump-start growth. Five...
Interview
Discussing the future of AI-powered personalization
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At Cannes Lions, McKinsey partner Eli Stein and Jasper CMO Loreal Lynch explore unlocking AI value at scale and building personalization...
Artikel
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO...
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Artikel - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...
Artikel
Connecting for growth: A makeover for your marketing operating model
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Marketing leaders must propel growth while navigating increased complexity and scope. A new global survey in consumer marketing...
Nachhaltigkeit
Publikationen
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...
McKinsey Direct
Reducing emissions and costs: Putting your products on a ‘low-carb’ diet
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The time to develop a cost-optimal product portfolio and CO2 abatement strategy is now—success in doing so requires...
Podcast
Talk is cheap – welchen Einfluss Nachhaltigkeitslabel auf Kaufentscheidungen haben
Preis, Qualität, Verfügbarkeit – zu den gängigen Kriterien für Kaufentscheidungen ist in den letzten...