Powering the energy transition’s motor: Circular rare earth elements

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Rare earth elements (REEs) have emerged as essential building blocks for enabling the energy transition. This is particularly true for specific REEs needed to make REE magnets, which are used in e-motors and wind turbines.

With an expected surge in demand for REEs in the next decade facing a mined and refined supply that is highly concentrated in China, global and local supply chains will need to navigate significant geopolitical developments, such as China’s recent export restrictions on specific medium and heavy REEs1 and unique sustainability challenges. In addition, the recent rise of REEs to the top of resilience agendas in many countries is expected to accelerate these trends, creating new opportunities for circular REE magnet value chains by resolving current recovery challenges.

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Materials Circularity

This series by McKinsey is a practical resource for leaders looking to build circular value chains.

This article is part of a series on increasing the circularity of materials. To tap into the growing secondary REE market, recyclers can manage volatile scrap pools by evaluating opportunities in appliances and electronics recycling. Doing so will likely require developing and scaling cost-effective technologies for dismantling magnets over the medium term while positioning to capture the uptick in battery electric vehicle (BEV) and wind turbine recycling over the long term.

Demand for REEs is poised to triple over the next decade, spurred by the energy transition

Image description: A two-part bar chart shows magnetic rare earth elements demand compared with mine and secondary postconsumer supply by kilotons of metal contained. Demand is expected to triple from 2022 to 2035, with most demand coming from electric vehicles, followed by wind turbines. Based on the announced project pipeline, 2035 supply is on track to fall short of demand by about 30 percent. Balancing supply and demand would require increasing mining quotas in China, at least with historical rates. Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

Local primary supply chains could be insufficient to meet domestic demand

Image description: A two-part, segmented bar chart shows demand, mining, and separation supply by kilotons of metal contained in 2035 for light rare earth elements (REEs) in one chart and for heavy REEs in a second chart. Values are segmented by region: China (additions per historical growth), China, North America, Western Europe, Middle East and Africa, Asia–Pacific (excluding China), and the rest of the world. It reveals that overall REE demand will be broadly distributed across geographies. But China’s share of light-REE mining and refining may remain at current levels until 2035 if capacities are added at historical rates. Meanwhile, more than 60 percent of heavy REEs may be mined in Asia–Pacific and processed in China. Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

Although postconsumer scrap could create significant additional REE supply, recovery remains a challenge

Image description: A segmented bar chart shows 2035 total rare earth element (REE) demand compared with total REE scrap by kilotons of metal contained, broken out by preconsumer REE scrap and postconsumer REE scrap, which are further segmented by uncollected, collected but not recovered, and recovered. It reveals that total REE demand could reach 176 kilotons, with total REE scrap reaching 81 kilotons. Roughly half of REE scrap would come from both pre- and postconsumer scrap, but very little postconsumer scrap is expected to be recovered. This indicates that, even if recycled, REE scrap falls far below projected demand. Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

Scrap pools are expected to continuously shift from small magnets in consumer electronics and appliances to larger magnets in EVs and wind turbines

Image description: A two-part, segmented column chart shows rare earth element (REE) postconsumer scrap by application and size of magnet in 2025, 2035, and 2050. The application chart shows kilotons of metal originating from eight applications: consumer appliances, conventional vehicles, electric vehicles, wind turbines, consumer electronics, industrial robotics, MRIs, and other. This chart reveals a dramatic increase in scrap pools, from 26 kilotons in 2025 and 41 kilotons in 2035 to 139 kilotons in 2050. While 2025 and 2035 have a fairly broad distribution across applications, with consumer appliances as the largest bucket, the picture changes dramatically by 2050: REE scrap from consumer appliances will remain largely the same, but dramatic increases in scrap are expected from electric vehicles and wind turbines. Magnet size is also expected to change over this time period. In 2025, 82% of magnets are small, 15% are medium, and 3% are small; by 2050, just 15% of magnets are expected to be small, 65% are expected to be medium, and 20% are expected to be large. Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

Postconsumer REE recycling could remain challenging, even if more materials were collected

Image description: An icon chart plots 2035 scrap volumes, in kilotons, from postconsumer rare earth element (REE) magnets by application, region, and destination. It reveals that across regions and most applications—including consumer appliances, consumer electronics, conventional vehicles, industrial motors, electric vehicles, and other—collection of postconsumer materials and recovery of REE magnets is challenging. In total, we expect there to be about 15 kilotons of uncollected postconsumer scrap and about 21 kilotons of collected but unrecovered postconsumer scrap in 2035. Across regions, consumer appliances will see the lowest collection and recovery rates. MRIs and wind turbines are on the other side of the spectrum, with very low rates of uncollected and collected but unrecovered postconsumer scrap. Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

The cost of manual magnet isolation could be prohibitive for the recovery of smaller, lower-value REE magnets

Image description:  Source: McKinsey MetalSpans; McKinsey MineSpans End of image description.

Tapping into secondary REE sources today requires addressing new solutions for magnet isolation

Circularity in the REE value chain faces disassembly and isolation challenges, for which leading technologies have not yet emerged.

Accelerating the energy transition requires a stable supply of REEs to meet demand for new, more materials-intensive technologies while reducing materials emissions. Recycling postconsumer REE magnets could serve both purposes, and long-term collaborations across the value chain can help address some of the challenges of REE recycling. For example, producers and OEMs can help recyclers focus on the right devices by providing transparency on magnet location, composition, and value—an effort that regulators have also acknowledged is important. Powering the energy transition’s motor begins with understanding the dynamics around scrap pools, which technologies are competitive today and which will be competitive in the years to come, and how to build alliances and integrated value chains to help those technologies get off the ground.

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