Akos serves major financial institutions across Europe, the Middle East, and North America, focusing on digital and AI-driven growth transformations. He is the European and Middle East leader of McKinsey’s next-gen growth in banking work.
His core expertise includes outcompeting neobanks in next-gen customer acquisition, building hyper-personalized customer value management (CVM) capabilities, and establishing winning loyalty programs, among others. Akos also has extensive experience in operating-model and organizational transformations, focusing on the implementation of customer-centric operating models.
Besides his focus on AI-enabled digital growth, he serves financial institutions, telecommunications, and other players on a broad range of topics, including AI transformations, strategy definition, and operating model work.