Anita leads McKinsey & Company’s Consumer sector in the UK and Apparel, Fashion & Luxury practice in EMEA.

Anita works extensively in the fashion, beauty, luxury, health and wellness sectors. She supports CEOs and leadership teams in shaping ambitious growth transformation agendas including international expansion, digital acceleration, advantaged consumer insights and commercial excellence. In addition, she has substantial buy-side and sell-side diligence experience with private equity players, where she brings the lens of what it takes to scale the next generation of billion-dollar plus brands.

Anita speaks regularly at industry events on the outlook for Consumer and creating future-proof business models for an AI and Tech-driven world. She is a co-author of the annual The State of Fashion report series, which McKinsey publishes in collaboration with the Business of Fashion. She has also co-authored additional reports such as The State of Beauty and the State of Fashion Tech.

Anita is on the Advisory Boards of Manzanita Capital, a PE fund with a long-term investment horizon focused on the luxury and premium niche beauty sector and BusinessLDN.