Brian leads McKinsey’s global Consumer Technology & Media (CTM) Practice, overseeing a variety of industries including consumer internet, video, audio, gaming, publishing, sports, marketplaces, and more. He advises clients across the CTM ecosystem on growth, business building, sales and marketing, analytics and AI, and strategy topics. Brian is also on the leadership team of McKinsey’s agentic AI platform initiative, helping lead the firm’s integration of agentic AI across industries.
Previously, Brian led McKinsey’s Growth, Marketing & Sales Practice in North America, helping clients accelerate net-new growth through AI/advanced analytics, consumer insights, and agile operating models across commercial functions. He has worked with leading digital platforms, marketplaces, hyperscalers, media players, consumer brands, and e-commerce companies across a myriad of domains.
Recent examples of Brian’s work include the following:
- developing a monetization architecture for a sports subscription business, yielding hundreds of millions of dollars in near-term revenue uplift
- building an agentic AI strategy, P&L reshape plan, and initiative value capture rollout plan to deliver $700 million in 24 months
- building and launching a consumer health app, developing an end-to-end business to deliver $1 billion in enterprise value potential
- creating a business case, launch plan, and talent/tech strategy for a leading media network, positioning it to achieve millions in revenue growth in year one
- developing a go-to-market rewiring plan and operating model in two industry verticals to add 10 percent to the growth rate through a net-new value proposition, product packaging offer, and sales initiatives
Brian received his MBA in marketing from the University of Pennsylvania’s Wharton School and his BA from Northwestern University, where he currently serves as co-chair of the Kellogg School of Management’s Tech Advisory Council.
