This is a profile image of Jan-Christoph Köstring

Jan-Christoph Köstring

Senior PartnerMunich

Co-leads McKinsey’s Sciences for Growth globally, innovating our clients’ marketing & sales (M&S) approaches and accelerating above-market growth and profitability by bringing the best of McKinsey’s AI-powered intelligence, tech-enabled capabilities, and M&S expertise

Jan-Christoph is the global co-leader of McKinsey’s Sciences for Growth, and a member of McKinsey's global marketing and sales (M&S) operating committee, and Advanced Industries leadership team. He helps clients accelerate growth and drive value by bringing the best of McKinsey’s AI-powered intelligence, tech-enabled capabilities, and over 1,000 strong global community of practitioners with expertise across strategy, AI, digital, and technology.

Over the past two decades with McKinsey, Jan-Christoph has been working at the forefront of the digital disruption of the automotive (including cars, trucks, construction vehicle, machinery manufacturers, and suppliers), telecommunications, and high-tech industries. His areas of expertise include holistic performance transformations, growth strategies, tech-enabled M&S optimizations, go-to-market overhauls, retail transformations, accelerations through AI/GenAI, and sales boosts. He has helped clients with a broad range of topics ranging from end-to-end business transformation to tech-enabled growth strategies to advanced analytics-driven product and pricing strategies, commercial excellence initiatives, dealer performance management programs, and sales boost programs across Europe, the US, China, the Middle East, and Africa.

Examples of Jan-Christoph’s recent work include:

  • transforming the go-to-market program of a leading premium car manufacturer from traditional wholesale to AI and tech-enabled direct-to-consumer (D2C)
  • step-changing sales productivity through integrating gen AI into the M&S technology stack (Salesforce) for a globally leading commercial vehicle dealer group
  • redefining the M&S organization of a global telecommunications company to drive above-market growth through enhanced customer centricity
  • driving short-term profitability by implementing a short-term sales and margin-push program for a leading telecommunications network provider
  • boosting the profitability of an automotive volume OEM by accelerating traditional product marketing through advanced analytics
  • developing the global M&S strategy of an automotive OEM, embracing the digital disruption
  • helping a global automotive supplier redefine its market approach to capture digital growth opportunities
  • transforming how a high-tech manufacturer tackled its M&S
  • creating a customer-centric growth strategy for a global tire manufacturer, including the build-up of an online channel
  • implementing a global automotive manufacturer’s boost program to improve dealer performance

Published work

Leveraging Growth Analytics for B2B SalesLeveraging Growth Analytics for B2B Sales,” Harvard Business Review, March 2023

Education

Bocconi University
PhD, strategy and marketing

Ludwig Maximilian University
MA, business administration