Jörn is the leader of our Consumer Packaged Goods and Retail Practices in Western Europe. He serves European consumer-goods companies and retailers, focusing on strategy, sales, and supply chains.
During his career with McKinsey, Jörn has specialized primarily in strategy development across consumer industries. His recent engagements include:
- leading the global strategy process for a large apparel company
- defining a five-year strategy plan for a leading consumer-packaged-goods company
- developing a multichannel strategy for a leading multi-category retailer
Jörn helps his clients to capture growth opportunities and scale advantages. His projects often include M&A and business-building activities.
Prior to joining McKinsey, Jörn worked at an advertising agency, focusing on marketing and strategy. He has published pieces on how consumer-goods companies can streamline their operations without compromising customer service.
Published work
“Brand strength or margin? Both!,” McKinsey & Company, September 2021
“The value pitch: The importance of team value management,” McKinsey & Company, September 2020
“The new model for consumer goods,” McKinsey & Company, April 2018
“The state of fashion,” McKinsey & Company, December 2016
“Western Europe's consumer-goods industry in 2030,” McKinsey & Company, October 2016
“Urban world: The global consumers to watch,” McKinsey Global Institute, March 2016
“Is your company a value creator or value destroyer?,” McKinsey & Company, August 2015
“The decade ahead: Trends that will shape the consumer goods industry,” (PDF–540 KB) McKinsey & Company, December 2010
“Fast fashion,” (in German) McKinsey & Company
“Supply chain champs,” McKinsey Quarterly, February 2004
Education
Hannover University
PhD, marketing
Saarland University
Masters, management science