Sebastian has extensive experience working with companies in the fast-moving consumer goods and consumer durables sectors, as well as with online platforms and multichannel retailers. He assists his clients in navigating a rapidly changing business environment by designing and implementing growth strategies, operating models, restructuring projects, and holistic value creation programs. Additionally, Sebastian leads the sustainability domain for McKinsey’s Consumer Packaged Goods Practice in Europe, focusing on dual-mission sustainability agendas that combine sustainability with bottom-line impact. Beyond his work with multinational corporations, Sebastian is a trusted adviser to many family-owned and midsize businesses across Europe.
Published Work
“The economics of capital allocation in firms: Evidence from internal capital markets,” Management Science, November 2024
“Country Risk – Cost of Equity Measurement: Methodologies and Implications 2017” Corporate Finance, September 2017
Education
Karlsruhe Institute of Technology
MA, industrial engineering and management
University of California at Berkeley
Nondegree, economics
Heriot-Watt University, Edinburgh
BSc, general engineering
Article
Blog Post
Blog Post
Tackling Scope 3 emissions through supplier collaboration
January 17, 2024
Blog Post
Reducing the Scope 1 and 2 emissions of consumer goods companies
January 10, 2024
Blog Post
How decarbonization creates value for consumer companies
December 12, 2023
Blog Post
Article
Article
Reducing food loss: What grocery retailers and manufacturers can do
September 07, 2022








