Auch in der Wirtschaft gibt es Superstars. Diese Studie des McKinsey Global Institute erläutert, was Unternehmen, Städte und Branchen besonders erfolgreich macht.
Is there a superstar effect? McKinsey Global Institute research uncovers the dynamics of superstar firms, sectors, and cities in the global economy. There is much discussion about “superstar” firms and “superstar effects” in reaction to the rapid growth of very large global companies. This has been accompanied by a growing body of research examining various aspects and drivers of superstar effects in the economy. Yet questions remain, and much of the evidence is still inconclusive as well as incomplete. Our research aims to fill some of the empirical and data gaps, take a global perspective, and examine the issue beyond just firms.