Stefan works to deliver growth, operational excellence, and commercial transformations for a variety of business functions, such as customer and revenue management, sales and channel management, and marketing and sales. He has worked for 10 of the 30 leading global consumer-goods companies on customer and revenue management. He works widely in the consumer sector—with recent engagements for food, beverage (alcoholic and non-alcoholic), consumer health, personal care, beauty, and consumer-electronics clients.
Stefan writes frequently about topics pertinent to the clients and industries he serves. He has published several articles on growth strategy and commercial transformation in industry publications. His articles have covered McKinsey’s Fit for Europe approach; customer-management benchmarking in Europe, the Middle East, and Africa (EMEA); advanced analytics; commercial excellence; and CityNav (a proprietary database offering perpectives on consumer growth in cities).
Stefan’s professional experience is wide ranging:
Growth strategy
- developing EMEA growth strategies and go-to-market models for several food and non-food fast-moving consumer-goods (FMCG) companies
- creating global portfolio and marketing strategies across consumer sectors
- designing go-to-market strategies for several emerging-market organizations
- developing revenue growth strategy across industry sectors in Western Europe, Central and Eastern Europe, and Africa
Operating model
- designing agile operating models for a consumer-products company along business-growth drivers
- creating in-market operating models for several FMCG companies to optimize marketing, shopper marketing, and sales and move toward integrated planning
Commercial transformation and revenue management
- optimizing pricing, promotions, and trade-terms management for global FMCG companies
- creating trade-marketing programs to help clients win in growing channels
- executing a segmented sales program across a variety of industries