McKinsey Sustainability
Cheaper, faster, better
How green transformation can boost growth and resilience.
We are convinced: clean technologies are the unlock for growth and resilience in a fast-changing environment, a source of competitiveness and independence, not a cost to manage. And the evidence backs it: investment in clean tech remains strong, holding well above pre-boom levels. What's changed is where the capital goes: to the companies whose technologies are cheaper, faster, and better than the conventional options. AI is what turns that edge into a lasting advantage.
We help companies do exactly that: picking the right levers, investing in clean technologies with a clear return, and executing them cheaper, faster, better. Moving from plans to progress, and from ambition to action. The question is no longer whether it pays to invest in clean technology, but where and how.
Featured Insight
Artikel
Cheaper, faster, better: A formula for cleantech scaling success
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Clean technology can scale even in today’s uncertain environment. Our analysis of successful companies reveals what they do right.
How we help
We’re your partner in innovation.
Sustainability is a journey with a complex roadmap. To move from plans to progress and from hype to results requires ambition, innovation, and transformation experience. We help companies quickly scale what works, fuel growth while cutting carbon, and turn sustainability into a competitive edge and source of resilience.
Green business building
Going beyond decarbonization and rethinking what it takes to be a green enterprise.
Decarbonization transformation
Finding and removing carbon across the business system.
Sustainable Investing
Steering investment capital to the areas of greatest promise.
Climate technology
Accelerating deployment of net-zero technologies.
Net-zero financial institutions
Helping banks, asset managers, and insurers decarbonize their portfolios.
Carbon management
Managing CO2, scaling carbon capture and removal solutions, and navigating carbon markets.
ESG & net-zero strategy
Identifying the key actions that will get organizations closer to net-zero.
Natural capital and nature
Transitioning to a net-zero and nature-positive economy.
Senior Partner
Stefan Helmcke
Co-leader of McKinsey’s Sustainability Practice, serving energy companies and clients the raw materials industry in Europe. He also works on related matters such as climate change, water, and the circular economy.
Senior Partner
Daniel Rexhausen
Co-leader of McKinsey’s Sustainability Practice and Green Business Building service line. Advises a broad range of retail, consumer goods, logistics, and healthcare clients with a focus on sustainability and operations issues.
Partner
Holger Klärner
Co-leader of McKinsey’s Renewables and Green Business Building service lines. Advises clients mainly in the energy sector with a spike in renewables and focuses on business building, growth and corporate and business unit strategy.
Senior Partner
Georg Winkler
Co-leader of Specialty Chemicals and global B2B pricing
Partner
Anja Huber
Leader of McKinsey’s Center for Future Mobility and sustainability in the Advanced Industries
Cheaper, faster, better: A formula for cleantech scaling success
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Clean technology can scale even in today’s uncertain environment. Our analysis of successful companies reveals what they...
5 Billionen Euro jährliche Investitionen in Cleantech bis 2035 erwartet – eine Chance für Europa
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McKinsey-Report: Umwelttechnologien können bis 2035 bis zu 2 Prozentpunkte zum globalen BIP beitragen und 25-30 Millionen...
What is hydrogen energy?
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Hydrogen energy is an alternative to fossil fuels that may represent a cleaner way to power our world.
Climate Transition Impact Framework (C-TIF): Planning for a sustainable and inclusive future
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The Climate Transition Impact Framework (C-TIF) can help decision makers compare the potential socioeconomic impacts of different...
Global Energy Perspective 2026
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The system is becoming more uncertain—not less. Energy demand is growing, AI is creating a new source of power demand,...
The hard stuff 2025: Taking stock of progress on the physical challenges of the energy transition
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The energy transition is proceeding, but unevenly. Easier challenges are being solved, but harder ones are stalling.
Examples of our work
As experts for green growth, we help companies, governments, and nongovernmental organizations (NGOs) in all sectors define and implement their sustainability goals.